Market share - Page 61

Market share refers to the percentage or portion of a market that is controlled by a particular company or brand during a specified time period. It is calculated by dividing the company's sales or revenue from that market by the total sales or revenue of all companies in the same market. Market share is an important metric for assessing a company's competitiveness and overall market position. It can indicate the strength of a company relative to its competitors and is often used by businesses to evaluate their performance and strategize for growth. A higher market share can be indicative of a strong brand presence, customer loyalty, and effective marketing strategies. Conversely, a declining market share may suggest increased competition or a loss of consumer interest. Market share can be analyzed in different contexts, such as by product line, geographical region, or market segment.